Version: 1.00. Last Updated: February, 2025.
Created By: Rian Chapman (https://www.linkedin.com/in/rian-chapman/)
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TransformOS: Business Model Canvas (BMC) System Demonstration
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Welcome to the TransformOS: Business Model Canvas (BMC) System. This system is designed to accelerate strategy work and transformation (including digital) programs. Anyone looking to do serious strategy work within their organization can use this system to map out existing business models or ideas for new business models, and use this as a springboard for success.
By using this system, you can reduce a tonne of manual work and concentrate on developing innovative strategies that will drive real impact.
Let this system handle the heavy lifting, so you can focus on what truly matters: creating a business model that leads your organization to success.
If you are new to business models, then please consider taking my FREE short introductory course: 🔗 **Understanding Business Models** as well as my 🔗 The Business Model Canvas System - Foundations course, both of which will be invaluable in helping to you use this system to help you accelerate your work. You’ll find more details on each course in the Useful Information section below.
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The Business Model Canvas (BMC) is a strategic framework that outlines the key elements of a business model, including customer segments, value propositions, revenue streams, and more.
It provides a visual framework to help businesses understand, innovate, and improve their business models. In the context of digital transformation, the BMC helps organizations align their business model with technological advancements, enabling them to adapt to changing market dynamics, optimize processes, and enhance customer experiences through digital strategies.
Note: The BMC System presented here is adapted, and improved upon, based on the original (and great!) work of Dr. Alexander Osterwalder and Yves Pigneu who conceived the BMC. Therefore, what you experience with the BMC System is a comprehensive solution that enhances the original design, providing greater depth and practical usability and application to address the complexities of modern business models. This work is licensed under https://creativecommons.org/licenses/by-sa/4.0/.
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Follow each of these steps when creating your business model for the first time. After you’ve created your business model, you can access any dimension/component directly to make changes.
1. Non Technology Resources
2. Organizational - Teams
3. Organization - People
4. Key Partners
5. Technology Infrastructure
6. Technology
7. Content/Data
8. Processes
9. Cost Allocation - Business Teams
10. Cost Allocation - Key Partners
11. Cost Allocation - Technology
12. Cost Allocation - Content/Data
13. Cost Allocation - Processes
14. Value Proposition
15. Product
16. Customer Segments
17. CX Touchpoints
18. CX Channels
19. Customer Relationships
20. Cost Structure
21. Customer Personas
22. CX Delight/Pain-points
23. EX Touchpoints
24. EX Channels
25. Employee Personas
26. EX Delight/Pain-points
27. Continuum
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A Business Model Canvas (BMC) is important because it provides a clear, structured, and visual framework for understanding, designing, and refining a business model.
By breaking down the key elements of an organization—such as value propositions, customer segments, channels, revenue streams, and costs—into a single, easily digestible page, the BMC helps organizations identify opportunities, align strategies, and adapt to market changes quickly. It fosters collaboration, enables strategic decision-making, and ensures that every component of an organization is aligned toward delivering value and achieving sustainable success. But a BMC needs to be more than just a well laid infographic. The substance of a BMC is the modelling work that underpins the BMC. That’s why the BMC System shared here is powerful.
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Within each dimension and component (’parts’) in the BMC, you’ll find detailed steps on how to complete each part.. In addition you’ll find in the resources a comprehensive powerpoint slide pack that explains how the BMC system. But if you want to understand how to really get the most out of this system and apply it to your business modeling needs, then make sure to check out: The Business Modeling Canvas System - Fundamentals.
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