If you’re familiar with the Business Model Canvas but want to take your business modeling skills to the next level, this course is for you.

🔗 The Business Model Canvas System - Foundations

Learn how to use the BMCS like an expert. Whether you are working for an organization doing strategy or transformation work, or you’re a professional strategy/transformation consultant, develop the skills you need to do business modeling with the only solution you need - the BMCS.

Every successful organization understands the power of business modeling—but what if you could go beyond just mapping out a business model and actually create a system that drives execution, innovation, and transformation?

That’s where the Business Model Canvas System (BMCS) comes in.

This course is not just about understanding the Business Model Canvas—it’s about mastering it. The BMCS expands on the traditional framework, providing a comprehensive, structured approach to designing, refining, and optimizing business models for real-world impact.

📌 The BMCS is based on methodologies used by:

🔹Amazon– Innovating logistics and platform strategy through structured business modeling

🔹Google– Refining search, advertising, and AI-driven business models

🔹Tesla– Aligning technology, customer experience, and strategy for market disruption

🔹McKinsey & BCG– Advising Fortune 500 companies with structured frameworks for business

What You'll Learn From This Course

In this course, we’ll take a deep dive into business modeling at a strategic and operational level, covering:

• The Business Model Canvas System (BMCS) – How it goes beyond the traditional Business Model Canvas by integrating deeper layers of analysis, decision-making, and execution.
• Interdependencies Within a Business Model – Understanding the intricate relationships between key business elements such as customer experience (CX), employee experience (EX), resources, processes, and technology.
• A Deep Dive Into Each Dimension of the BMCS – Exploring the Key Partners, Key Activities, Value Propositions, Customer Segments, Revenue Streams, Cost Structure, and more, with a focus on how each component functions in a real business environment.
• Activity-Based Costing (ABC) & Cost Allocation – Learn how to analyze and allocate costs effectively, helping businesses make more informed financial decisions.
• Strategic Execution & Business Transformation – Applying the BMCS to guide decision-making, drive business model evolution, and ensure that strategies align with long-term success.
• Building and Maintaining a Business Model in the BMCS – Step-by-step guidance on how to construct, refine, and sustain an effective business model using the BMCS framework.

We’re diving deep into how business models actually function, from customer experience touchpoints to operational efficiency, financial modeling, and strategic execution. By the end of this course, you’ll have a practical, repeatable system for mapping, refining, and implementing business models—one that bridges the gap between strategy and execution.