Products represent the tangible and intangible offerings that form the core of an organization’s value proposition. These are the products (i.e. goods and services), or solutions delivered to customers to address their needs, fulfill desires, or solve specific problems. Products act as the critical link between an organization and its customers, encompassing everything from physical items and digital services to complex solutions tailored to customer requirements.

In a business model, Products are essential for:

• Creating Customer Value: Products embody the value that the organization promises to deliver to its customers, meeting (and hopefully exceeding) their needs, expectations, and preferences.
• Generating Revenue: Products serve as the primary source of revenue, driving sales and supporting business growth.
• Differentiation and Competitive Advantage: Products enable organizations to stand out from competitors by offering unique features, superior quality, innovative designs, or tailored solutions.
• Enabling Customer Relationships: The way a product is developed, delivered, and supported often influences the strength and nature of customer relationships, loyalty, and satisfaction.
• Supporting Strategic Objectives: Products are central to achieving strategic goals, such as market expansion, diversification, customer retention, or innovation.

Note: Focus on identifying and managing products that have a direct impact on customer value and strategic goals, while avoiding unnecessary complexity in managing minor or non-strategic offerings.

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Relationship Between Products, Content/Data, and Processes

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In the BMC, all Content/Data and Processes should be mapped to Products and Customer Relationships because they directly or indirectly support the creation, enhancement, and delivery of products.

• Content/Data provides the informational foundation, insights, and analytics that inform product development, customer targeting, and market positioning.

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Steps

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Key Partners Steps

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Components

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There is one primary component:

• Products > Products Hub

And there are 3 related components:

• Content/Data
• Processes
• Organizational > People

Products Hub