Technology refers to the systems, platforms, software and digital tools that enable and support various functions and operations within a business model. Whether it’s IT systems, data management platforms, customer relationship management (CRM) systems, software applications, automation tools, and any other technologies that play a pivotal role in delivering and optimizing value. Its focus is on the technology used by both customers and employees, in the delivery of products and customer relationships. It doesn’t include technology infrastructure (such as as cloud infrastructure or networks) which are covered in: Technology Infrastructure.

What is the key distinction between technology and technology infrastructure?

• Technology: Encompasses the tools, systems, and platforms directly used by customers and employees to enable organization operations, product delivery, and customer relationships.
• Technology Infrastructure: Refers to the backbone that powers and supports those tools, including servers, cloud environments, network frameworks, and other foundational systems.

Technology is often at the core of modern business models, driving efficiency, innovation, and seamless customer experiences.

In a business model, technology is essential for:

• Enabling operational and strategic functions through automation, data processing, seamless workflows, and enhanced decision-making capabilities
• Supporting goods and services delivery by providing the underlying systems and digital tools necessary for customer interactions, data processing, and efficient operations
• Driving innovation and competitiveness by facilitating new product development, enhancing customer engagement, and improving business capabilities through advanced solutions
• Enhancing scalability, flexibility, and efficiency by leveraging digital tools that streamline processes, reduce manual tasks, and improve resource utilization
• Ensuring data security, compliance, and resilience by providing tools to manage, protect, and govern data across different functions and processes, while mitigating risks related to data breaches or system failures

This dimension of the BMC captures all essential technologies necessary for creating, delivering, and enhancing customer value within the business model. By systematically tracking technology assets, costs, dependencies, risks, and contributions, organizations can optimize their digital capabilities, align technological investments with strategic goals, and maximize the impact of technology on operational success.

Note: Focus on identifying and leveraging technologies that have a direct impact on value creation, operational efficiency, and customer experiences, while avoiding unnecessary complexity from redundant or non-essential technology solutions.

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Understanding Technology

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Your Technology assets are the digital and technical systems that support your business operations, drive efficiency, and enable the delivery of value through products and services. Technology encompasses everything from software applications, cloud platforms, and data management systems to IT infrastructure, automation tools, and other digital solutions that empower organization functions.

• The Technology dimension is fundamental to a successful business model.

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Steps

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Technology Steps

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Components

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There is one primary component:

• Technology > Technology Hub

And there are 9 related components:

• Key Partners
• Organizational > Teams
• Organizational > People
• Risks > Risk Registry
• Risks > Mitigation Plan
• Dependencies
• Technology Infrastructure

Technology Hub

Key Partners Allocation - Technology

Technology Team Allocation - Technology

Technology Infrastructure Allocation - Technology