Customer Segments allows you to systematically capture and manage key details about the distinct groups of customers your organization serves. By identifying and categorizing customer segments, you can tailor your value proposition, marketing channels, customer relationships, and revenue models to meet the specific needs and characteristics of each group. This database helps you track important aspects such as the unique needs, behaviors, and preferences of each segment, ensuring your business model remains customer-centric and aligned with market demands.

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Steps

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Key Partners Steps (1)

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Components

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There is one primary component:

• Customer Segments > Customer Segments

And there are 3 related components:

• Organizational > People

Customer Segments

Total Revenue

Total Profit