Content/Data refers to the informational and digital assets that an organization collects, generates, or utilizes to add value for customers. This includes customer insights, market data, product information, content libraries, and any structured or unstructured data that supports personalized and data-driven customer experiences. It’s also content/data that is used internally, whether that’s management reporting, training content, or instructional content used to help use technology or make sense of processes.
In a business model, content and data play a crucial role in:
This dimension of the BMC captures all key content/data assets essential for delivering customer value through products. By focusing on these critical informational resources, your organization can ensure that content and data are effectively aligned with strategic objectives and customer needs.
Note: Prioritize only the essential content/data that directly contributes to creating value. Your objective here is to map out this high level content/data, and not deep dive into the micro level and over complicate your modeling.
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Your Content & Data are the informational assets that drive your business’s ability to deliver value to customers. High-quality data and meaningful content are essential for informed decision-making, personalization, and engaging customer experiences.
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There is one primary component:
And there are 10 related components:
Key Partners Allocation - Content/Data